Brand Strategies on Sustainable Packaging with Lisa McTigue Pierce

We’ve heard it buzzing around our networks, seen posts on social media and read news articles about it: artificial intelligence (AI). While there are varying viewpoints and levels of understanding on the technology, our take is that it can’t be ignored and is here to stay, bringing opportunity with it. To give his expert opinion on artificial intelligence for brands and marketers, we have special podcast guest Paul Roetzer. Paul is the founder and CEO of the Marketing AI Institute, an online education company that makes AI approachable and accessible to marketing and business leaders around the world. In this episode, he shares how brands can best use AI to enhance their marketing strategy and when to avoid AI, as well.