Building Better Company Culture - Rayo Torres - Taking Flight: EO Atlanta Podcast - Episode # 022

Today’s guest is a marketing expert dedicated to driving her company’s growth and success! She also has a passion for growth strategy and implementation. Please welcome to the show Rayo Torres, Chief Operating Officer at CargoSprint. Rayo joins host Sarah Tourville to share about renewing your mindset and building community culture. Learn with Sarah about how to maintain company participation and purpose!Takeaways: The most important task that Rayo believed she got right on her first flight was clarifying the problem the company was solving. By adding value to the users who they were connecting with and in their platform, maintained that core problem to be solved using their technology. The ultimate mission for CargoSprint is to enhance the human experience, particularly in the cargo industry. This industry can be very stressful, especially for those involved in a fast-paced environment, air cargo. As a humanistic business, technology is used to improve these experiences and reduce stress levels for operators by providing assistance and creating a more relaxed work environment. While CargoSprint’s network was expanding, the primary focus initially was on air cargo. One of the key offerings CargoSprint gives today is a platform that enables truckers to receive payment seamlessly from freight forwarders. By establishing truckers as vendors in the system, freight forwarders can easily pay their charges through our platform. At the beginning of COVID, a challenge that was faced was transitioning to remote work and adopting a hybrid model. Regardless of whether employees are in the office or working from home, it remains essential to maintain a strong connection to the company's purpose. Not just mentioning the values, but embedding them, ensuring they are lived every day.  To foster connection with a team, Rayo’s program includes designated days for specific focus to help highlight and encourage participation in company values. A hybrid schedule, this help to strengthen culture, encourage participation, and build a sense of community. CargoSprint’s ethical foundation begins from within each individual. Everything that surrounds them must reflect what’s carried inside. To initiate positive change, Rayo encourages the audience to examine themselves. It's crucial to identify areas for personal improvement, such as empathy. It's important to remember that the company's overall behavior and culture are a direct reflection of its leaders. Instead of blaming others for not following suit, we recognize that change starts with us and our commitment to personal growth and development. Quote of the Show:“A leader needs to take full responsibility for the development of the organization, and it starts with him or herself.” - Rayo TorresLinks: Rayo Torres’s LinkedIn: https://www.linkedin.com/in/rayotorres/  CargoSprint’s Website: https://cargosprint.com/  CargoSprint’s Twitter: https://twitter.com/CargoSprint  Entrepreneurs Organization: https://www.eoatlanta.com/  Ways To Tune In: Stitcher  Spotify Apple Podcast Google Podcast Amazon Music