Caulipower: Redefining Convenience and Health in the Frozen Food Industry

Imagine a world where you could walk down the frozen aisle at the grocery store and have your choice of delicious options that are better for you and still ready in minutes.<br />In this episode, we’re joined by Gail Becker, to discuss the launch of CAULIPOWER.<br /><br />Gail’s breakthrough idea came in 2016 when she was trying to make cauliflower-crust pizza for her two sons, both of whom have Celiac disease. Unable to find good frozen options, she decided to launch her own great tasting, better-for-you food that just happens to be gluten-free. <br /><br />Join us as we discuss:<br />Launching a category-defining product in a competitive space.Celebrating success and learning from mistakesThe valuable insights you can learn when you really listen to your customers<br />Connect with CAULIPOWER on social media and send a direct message referencing CPG Launch Leaders to receive a complimentary coupon for any item of your choice!