Charles Stanton: How Brands are Coming Onto the Blockchain

[03:12] Charles’ background and career journey[05:18] Charles’s conversation on NFT Investments with his spouse[06:44] Charles’s motivation with Web3 and potential projects, including Cardano.[08:55] The rebranding process from Bondly to Forj and the reasons behind it.[13:39] The reasons behind the greater affinity and engagement in the web3 space compared to traditional marketing approaches.[17:41] How brands can connect with the metaverse and facilitate ownership and Web3 integration.[18:43] Charles’ definition of the Web3 Metaverse[20:11]] The future of the Metaverse and Brand experiences[24:55] Unique opportunities and challenges for brands exploring the Metaverse[27:06] How Forj fosters co-creation between fans and creators in the Metaverse[30:12] Charless recommendations for breaking into Web3 from Web2[34:28] The biggest threats to Web3 adoption and growth[39:21] Why Charles considers blockchain as a technological movement[40:37] Exciting innovations and projects that Forj is working on