Contact Centre as a Service: Evolving fast and creating change

Rob Wiles from Odigo explores from of the key trends and challenges in the future of customer experience (CX). Organizations to adapt to evolving customer preferences by leveraging digital channels, integrating data from various sources, and harnessing the power of artificial intelligence (AI). Personalization, automation, and seamless integration across channels and systems are all going to be important in the future, as will be the the role of major hyperscalers like Google, Amazon, and Microsoft in shaping the future of CX through their ecosystems.