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CREAZEE Sprint 5, Futures Thinking, Healthcare, and Social Impact with Giorgia Zunino
Giorgia Zunino (Strategic Futurist) talks about Futures Thinking, self-awareness, and types of futurists. Moderated by Massimo Curatella (CREAZEE). Watch CREAZEE Sprint 5 on YouTube: https://www.youtube.com/watch?v=zsBzPgGayBo TOPICS Futurology and Strategic Foresight in the Healthcare System. Social innovation: transforming dismissed Mental Hospital into Open Labs to improve health and wellness. Gamification in health insurance. Getting financial support to stay healthy. The difficulty in funding social innovation projects: the buy-in and the funding. "What's your vision for our future?" The Short-Termism problem with politics. How Futures Thinking can mitigate short-term thinking? Top-Down (discuss and decide) vs Bottom-Up (co-creation). LINKS AND RESOURCES creazee.com Massimo Curatella: https://curatella.com Giorgia Zunino: https://www.linkedin.com/in/giorgia-zunino/ CHAPTERS 0:00:03 Introduction and Greetings 00:00:54 Giorgia Zunino's Background and Career in Architecture and Futurology 00:05:59 Discussion About the Concept of Multiple Futures 00:07:26 Metaphors Explaining the Concept of Futures 00:09:09 How Futurists Understand and Anticipate the Future 00:10:15 Discussion About Present vs. Future Thinking and Weak Signals 00:12:17 Understanding and Utilizing Technological Accelerators 00:13:25 Importance of Knowing Your Cognitive Biases 00:17:51 The Role of Empathy in a Futurist's Career 00:19:38 Exploring Desired and Undesired Future Scenarios 00:20:21 the Future River Visual Concept 00:29:10 Discussing Visualization in the Design Process 00:29:17 Developing the Skill of Visualization with Exercises 00:30:53 Introduction to the "Backcasting" Technique 00:32:42 Strategies to Approach Desired Future Scenarios 00:33:32 Role and Work of a Strategic Foresight Manager 00:36:08 The Futurology of Healthcare in Rome 00:36:51 Co-creation Approach to Community Healthcare Development 00:37:27 Strategy for Choosing Co-creation Participants in Healthcare 00:39:47 Engaging the Public in a Health and Wellness Initiative 00:44:25 Successful Proposals for a Public Wellness Park 00:45:48 Innovative Funding Strategies for Health Projects 00:49:27 Funding Health Projects Through Global Reinsurance Group. 00:50:28 Tangible Benefits from Participating in Gamification 00:51:42 Impact of COVID on Project Progress 00:52:18 Political Participation and Challenges in Project Execution 00:52:53 Short-Term Political Thinking vs. Long-Term Planning 00:53:55 Political and Cultural Barriers in Co-Creation Initiatives 00:54:39 The Role of Futurologists in Changing Political Perceptions 00:56:12 The Importance of Public Participation in Decision Making 00:56:29 Need for Leadership in Collaborative Projects 00:57:12 Transformation of Abandoned Hospital Spaces Through Co-Creation 00:59:10 The Role of Hospital Leaders in Implementing Co-Creation Project