DAP UPSKILL: Harnessing The Power Of DAP and Userization For Business Growth

This episode features experienced Whatfix professionals from diverse backgrounds and departments, who talk about their perception of the ever elusive term ‘digital adoption’. A deeper understanding of how various departments within an organization, namely- HR, Product Marketing, Business Development (sales) can utilize Digital Adoption Platforms to their maximum potential and what their adoption curves have been like.Dharshan Chandran, a product marketer who has helped take early-stage enterprise SaaS products to market in various industries sheds some light on ‘userization’. Enlightening comparisons are drawn between personalisation, customisation and userization. He also talks about digital adoption platforms and how they can be best used in the ‘Product Marketing’ department. Arpita Haran talks about technology innovation and how her team of HRs has adapted to DAP. Along with that, she also explains her personal digital adoption story. She speaks with immense experience when she discusses how DAP has helped her ease out onboarding journeys of new folks, managing employee performances and conducting career conversations with her colleagues.Nabras Mohammed, a BD lead at Whatfix gives our listeners a sales expert’s point of view on the many ways in which digital adoption has enhanced his productivity. DAP has helped him get ahead of his competitors and not miss out on any opportunities. He talks about the importance of prospecting tools and competitor tools in the sales function. We delve deeper into the concept of Userization, where userization is about making software applications more human friendly. Software applications have come a long way, but users still need help to use them effectively. The goal of userization is to make software applications work for every user, the way they need it.By introducing the "DAP UPSKILL" mini-series, we aim to provide our audience with a comprehensive and insightful learning journey, equipping them with the knowledge and skills to navigate the digital landscape confidently and embrace digital adoption to its fullest potential.Thank you for watching "The Digital Adoption Show." We hope you found this episode and the entire series informative and engaging. Stay tuned for more exciting content as we continue to explore the future of work in the digital era. Your support and viewership are greatly appreciated! Keep learning, keep growing, and stay digitally empowered. Thank you, and see you in the next episode!