Decoding Google's New Guidelines and Exploring AI Innovations in Digital Marketing

Welcome to another riveting episode of Digital Marketing Matters where we decode the latest updates and innovations in the ever-evolving realm of digital marketing. Tune in for in-depth discussions addressing recent industry news and breakthrough tech applications. <br/> <br/>In the first half of our podcast, we delve into Google's new guidelines for suspended advertisers and the consequent implications on website revamps and search traffic. We highlight the best practices such as robot.txt file sizes and hreflang usage for international SEO, and discuss the key role of quality, non-automated content in e-commerce sites. Amidst the conversations, we explore InferKit, an emerging AI text-generating tool lauded for its versatility and affordability, proving to be a great resource for content creators. <br/> <br/>The conversation then proceeds to dissect the significant events of the week: Google's antitrust trial and its potential impacts on competitive practices in the internet search dominion. We discuss Mattel's iconic Barbie movie's earnings-breaking digital release, scrutinising the novel marketing strategies that triggered a potentially laudable 'societal moment'. <br/> <br/>In the final segment, Ainslie Ingram spotlights two influential topics - the ongoing Google antitrust trial that questions Google's supremacy and the future of fair competition in the online search sector. We also dive into Coca-Cola's Y3000 Zero Sugar, a novel AI-fortified soda formulation that signifies a giant leap for AI in product development and marketing. <br/> <br/>Don't miss out on this illuminating conversation and stay tuned for more exciting insights on Digital Marketing Matters!<br/> <br/>Links:<br/>Daily Search Forum Recap: September 12, 2023<br/>InferKit AI: What is it? Pricing and Plans<br/>Google exploited exclusive search engine deals to maintain its advantage over rivals, DOJ argues<br/>Barbie Is Now Available to Watch on Digital HD<br/>US claims Google pays more than $10 billion a year to maintain its search dominance<br/>Coca-Cola releases new ‘futuristic’ Y3000 Zero Sugar flavour in Australia