Digital Marketing Matters - Exploring Innovations in Digital Marketing: From IBC and Brandcast 2023 to AI-Powered Tools and Evolving Consumer Trends

Welcome to another episode of Digital Marketing Matters. This time round, we dive deeply into the latest advancements and innovations in the realm of digital marketing, introduced at the recent 2023 IBC event.<br/> <br/>From the versatile Scoopyflex commentary unit to Dante Connect's remote production audio solution, we delve into details of these cutting edge tools that are dramatically reshaping the landscape of digital marketing. We also discuss the potential impact of AI-powered tools like Wildmoka's platform for live stream editing and ad recognition and NetLinx's AI-integrated Captivate Product Suite.<br/> <br/>We further elaborate BCE's customizable Media-as-a-Service offer and how Facebook's collaboration with Brightcove is poised to improve video delivery.<br/> <br/>In this episode, we also cover the latest trends and innovations at YouTube's 'Brandcast 2023' event and discuss the insights from News Corp’s Food Corp Trend Forecast. We discuss YouTube's expansive reach as a video utility and how its latest advertising features, such as paused content ad experiences and 30-second non-skip ads on Connected TV, are altering the ad viewing experience.<br/> <br/>We also delve into the rise in home cooking and in-house entertaining trends highlighted by News Corp, and how impactful video content can be in marketing these evolving consumer habits.<br/> <br/>Lastly, we discuss the rapidly developing role of Artificial Intelligence (AI) in digital marketing and the broader societal implications. With the prediction from Inflection AI's CEO that every person will have an AI personal assistant within five years, we discuss how AI like 'Pi' and 'Ernie Bot' are already making this a reality for millions.<br/> <br/>We look at the potential of generative AI in creating personalized campaigns, generating content, and automating customer services. At the same time, we also address the critical concerns around job displacement, misinformation, and deepfakes. In conclusion, we emphasize the need for marketers to be agile and adaptable as we navigate the AI-led future of digital marketing.<br/> <br/>Links:<br/>Live from IBC 2023: Sunday’s Latest from the Showfloor in Amsterdam<br/>Brandcast 2023: Media buyers share their perspectives on whether “YouTube can do it all”<br/>Tastes’ Laura Simpson dishes on latest Food Corp trend forecast<br/>Riding the AI tsunami: The next wave of generative intelligence