Disney's Rita Ferro on the why the entertainment giant believes it can compete with the platforms in ad tech and data

Next in Media spoke with Rita Ferro, President of Disney Advertising, about this year's prolonged upfront, the company's overarching push to move the TV ad market to programmatic pipes, and why a traditional media company bothers to own its own tech stack and data graph. Guest: Rita FerroHost: Mike ShieldsIn Partnership with: Beet.TVProduced by: FreshTake