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Disney Star's and the world’s largest sports market: A deep dive into India
For this edition of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Sanjog Gupta, head of sports, Disney Star. Gupta provides an in-depth look into the evolving Indian marketplace and the incredible growth of the IPL.
What is the scale of the Indian sports industry? - (4:50)
How has the Indian marketplace evolved over the last decade? - (18:44)
How do regional sports networks in India compare to the US? - (26:48)
How Disney Star scaled its subscriber base and tech capabilities? - (30:40)
How does the IPL impact the broader Disney Star strategy? (37:42)
What were the considerations around decisions such as not pursuing the IPL digital rights and the strategic role of free-to-air? (45:06)
What are the opportunities for international sports properties looking to enter India? - (56:50)
