Does the AHDB strategy deliver for farmers?

After the usual milk market report from Chris Walkland, Will Evans and Ben Eagle are joined by Will Jackson, Divisional Director for Engagement and Strategy at the AHDB and Ed Towers, dairy farmer from Brades Farm to discuss the future direction of ADHB. After a period of reflection and consultation with levy payers, Will outlines the main changes that have come about, the ‘3 pillars’ they will be focusing on in the future, as well as the areas they will look to scale back or streamline. Ed outlines his feedback on these changes as a levy payer and how he sees value is added to his business. They discuss the challenges and opportunities for AHDB, especially in terms of a collaborative approach with other organisations and where they are still able to fill the gaps to add value for the dairy and wider food industry.