Don't 'Just Do It’

Nike is opening a network of training studios in California. They're introducing two studio concepts: Nike Training Studios (NTS) and Nike Running Studios (NRS). NTS will focus on metabolic conditioning-style functional training, while NRS will offer running classes. (It means that one type of studio will feature treadmills, and the other will be equipped with sandbags, kettlebells, and similar equipment.)All these offerings come at a low price of $99 a month for unlimited workouts. This move shows that Nike, a giant corporation with vast backing and a massive marketing budget, is stepping into the fray.They might shake things up, especially in places like West Hollywood or Newport Beach in California. If you operate a large group training studio, it might seem they're aiming for your clientele.However, for those running a semi-private training studio with a distinct concept, there's no cause for alarm. Among the gyms we collaborate with that focus on semi-private training, this development is a non-issue.Why?Tune in to find out because, in this episode, Tim and Randy explore whether Nike is genuinely diving deeper into the boutique fitness studio market or if there's a different marketing strategy at play.Let’s find out!
Key Takeaways:Nike is opening up a network of training studios (00:00)Nike needs to be smarter than this (04:18)Noise in the marketplace (07:00)A marketing tool to sell shoes? (09:28)
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