Dorine Rivers Tells Entrepreneurs How to Make Their Ideas Profitable

Bill Lampton Ph.D.<br /> Hi there, welcome to the biz communication Show. I’m your host, Bill Lampton the biz communication guy, once again bringing you tips and strategies that will boost your business because my guest and I will bring you and ourselves, winning words and ways. Joining us today from Scottsdale Arizona, Dr. Doreen rivers, she’s known to her friends, acquaintances, business associates and clients as River. Dr. Rivers has demonstrated her powerful communication skills in many ways. Among them. She has a degree in creative writing a PhD in business management, experience and investment banking, has general contracting licenses and construction. Are you are you are you? Are you tired yet I would be. She has built, grown and sold many different businesses. Plus, she’s an award winning photographer, graphic designer and has been a screenwriter, and producer. And note too, that she is an author. In fact, I have her book before me here, brain to bank. It’s a wonderful book for entrepreneurs. I’ve given it a high, high five and an excellent review on Amazon. She’s also an venturous mountain climber recently returned from conquering Mount Kilimanjaro. She’s the mother of five successful children on a personal note, you can sum up reverse life experiences with this quote from Helen Keller. Life is either a daring adventure or nothing. So, today, Doreen will bring us a mind expanding ideas many of which you can implement immediately get set for a daring adventure with Dr. Doreen rivers. Hello domaine. Welcome to the best communication show. Dorine Rivers<br /> Thank you, Bill. I had such a great time. Last time. I was excited to come back again today. So thank you for having me back. Bill Lampton Ph.D.<br /> Came back all the way from Kilimanjaro. I did just for you. Yes. Well, my first question for you is there are many people who have an idea about becoming an entrepreneur, they have a dream of becoming an entrepreneur, they want to do it. But the the key question and you have helped so many people start and maintain businesses. The key question is, how do you know during? If you’ve got a good idea, one that as you say, can go go from brain to bank, the title of your book, how do you how would an aspiring entrepreneur really know they’ve got a good idea? Dorine Rivers<br /> I think that is one of the first questions they ask themselves. And they second guess it even into production sometimes. But I can take that question back to when I was eight years old. And I formed my first company. And my brother and I were walking down the street and we saw all these lemonade stands and all the kids were all selling lemonade, all for one cent a cup. And we’re thinking, well, we don’t want to you want to be the same as everyone else. What else can we do? So we took these old fashioned ice cream trays, and we filled them with different flavors of KoolAid and then we put them in the freezer. And the trick is to remember about halfway through that freezing process is go in and stick little toothpicks in each one of those little sections. So when you’re done, you can pull them out, and you have what we call cute sickles. And we sold those for two cents apiece. And within a week, we had everyone’s laminate business because everyone wanted something new and something different and they were willing to pay twice as much money for it. So one of the questions to ask yourself is what is everyone else doing? How can I do it differently? One of the things that I do when I go to think about creating a new company is I will go to the competitors websites and I will read the comments and I will find out what the people who use their product wish that product did. Now you have a need for something. You know people need it because they’re telling you you need it. And you can do this one or two ways you can create a product that you want to create. And then you have something that you love. But you got to go out and create a