E 6.5 - Yearbook Indiana: A State-Wide Storytelling Campaign with Julie Heath, Polina Osherov and Morgan Allen Part 2

In this episode, I’m continuing my conversation about Yearbook Indiana with Polina Osherov of Pattern, Morgan Allen of the Indiana Economic Development Corporation, and Julie Heath, formerly of IEDC.
We’re jumping right back in from the break, so if you haven’t listened to part one, go do that! 
In part two, we’re digging into the nitty-gritty of getting the yearbook into the right hands, how they made the budget work for the project and the state’s strategic goals, and getting community buy-in.
Listen to the full episode to hear: How thoughtful graphic design choices made it easy for founders to participate in sharing the yearbook on social How the team distributed over 3000 copies of the yearbook in just four months Calculating the ROI on getting entrepreneurship stories out into the world The impact of positive storytelling for ecosystem builders
Learn More About Polina Osherov: Pattern Instagram: @posherov Connect with Polina on LinkedIn
Learn More About Morgan Allen: Indiana Economic Development Corporation Connect with Morgan on LinkedIn
Learn More About Julie Heath:Connect with Julie on LinkedIn
Learn More About Anika Horn: Website: www.socialventurers.com  Instagram: SocialVenturers Newsletter: Sign up for Impact Curator
Resources: S04E07: The Know-How via Know-Who of Social Capital with Julie Heath Logbook #6: Nida Ansari Hardtech Indiana AgBioscience Podcast Denisha Ferguson, Indiana Fashion Week (PATTERN article) People I (Mostly) Admire, Steven Levitt (podcast) Dear Data, Georgia Lupi & Stefanie Posavec Entrepreneurial Ecosystem Building with Dell Gines (free online course with Project DEEP) How To Take Over the World by Ben Wilson Entrepreneurship Indiana Connect IND EcoMap Technologies