E011: How Dr. Squatch, Feastables, and Recess Use Interactive Email to Skyrocket Engagement & Conversions | Akshaya Dinesh, CEO of Spellbound

Interactive emails are redefining how consumers engage with DTC brands.
Akshaya Dinesh is the CEO and founder of Spellbound, a platform helping brands like Dr. Squatch, Feastables, Olipop, Hexclad, Recess, and more to turn their email channel into an immersive experience. With a background in technological innovation and a deep understanding of customer engagement, Akshaya's insights serve as a comprehensive guide to modernizing your email marketing strategies.
In this episode, we explore how Spellbound is changing the game for leading Direct-to-Consumer brands like Dr. Squatch, Feastables, and Hexclad. By incorporating interactive widgets into email campaigns, Spellbound turns what used to be a one-way communication into an engaging two-way dialogue. Akshaya elaborates on the psychological underpinnings of their gamification widgets, how their Smart Signups feature seamlessly blends email and SMS marketing, and the future of hyper-personalized customer interaction.
Digging deeper into the technical aspects, we discuss the responsive design of these interactive widgets, how they can potentially improve email deliverability, and the level of customization available to brands. From strategy to implementation, Akshaya emphasizes the need for a brand-specific approach, offering a hands-on collaboration to fine-tune the integration of these interactive elements into a brand's email marketing ecosystem.
Whether you're interested in boosting SMS opt-in rates, elevating click-through rates, or generally intrigued by the future of interactive marketing channels, this episode is a must-listen.
Catch the full episode recap and exclusive content over at https://www.getcarro.com/podcast
This episode is brought to you cost-free by Carro, the #1 collaborative commerce platform for DTCs best brands. Get started for free at https://www.getcarro.com/Connect with Akshaya DineshLinkedIn - https://www.linkedin.com/in/akshayadinesh/Twitter - https://twitter.com/akshayadinesh19Spellbound - https://www.spellbound.io/
Connect with Blake ImperlLinkedIn - https://www.linkedin.com/in/blakeimperlResources & Brands Mentioned:Feastables
Hexclad
Olipop
Dr. Squatch
Recess
Klaviyo Bannerwave  1text Attentive