E22: Magnetic Thought Leadership with Eva Jannotta

We always go Meta on the podcast, but my guest Eva Jannotta and I really doubled down as we learned more about her thought leadership as a coach to women entrepreneurs on thought leadership. Eva has some truly progressive approaches to her own business and her work with clients, which she generously shared with us. In this podcast, you will hear about· How business owners can use their profits to do good works downstream or bake good works into their business model through things like equity pricing· The ingredients to the secret sauce that makes for Magnetic Thought Leadership· A case study on turning ideas into IP, looking at Eva’s Women Leaders Round Tables· Bonus: Some tough, meaningful talk about B2B Diversity, Equity, Inclusion, and BelongingI felt like I learned so much from our conversation and was inspired to learn how much she’s done with her business since she formed it eight years ago. If you think your IP is ready to be transformed into a scalable product, contact me to discuss your options.Eva Jannotta (she/her) helps women defy the status quo, amplify our influence, and expand our wealth and power with thought leadership. Eva and the Medusa Media Group team train and advise authors, speakers, coaches and consultants to generate strong leads and grow engaged audiences by publishing their best thinking. She works with women in her programs "Micro Marketing Method" and "Exponential Audience", and privately. Eva lives on O'odham Jeweḍ, Akimel O'odham, and Hohokam ancestral land in Phoenix, AZ.Connect with Eva:https://medusamediagroup.com/h....ttps://www.linkedin. email course: 5 Pillars of Magnetic Thought Leadership (https://5magneticpillars.com/)We would love it if you would consider supporting Eva’s charity of choice: https://www.iwrising.org/Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channe....l/UCVztXnDYnZ83oIb-E credit: Yes She Can by Tiny MusicA Podcast Launch Bestie production