Engaging Consumers through Last Mile Delivery with Shipt’s Katie Stratton

The CPG Guys are joined by Katie Stratton, Chief Growth Officer at Shipt which provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. <br/><br/>Follow Katie Stratton on LinkedIn at: https://www.linkedin.com/in/katieserkinstratton<br/>Follow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/<br/>Follow Shipt online at: http://shipt.com <br/><br/>Katie answers the following questions:Can you tell us about your journey to becoming the Chief Growth Officer for Shipt and what made you leave a successful stint at Meta to try the world of the last mile?What do you think is at the heart of Shipt’s success, and how do you work to consistently bring that special sauce to life?What are the most critical components of your successful partnerships with retailers?  And what makes Shipt a great partner to them?For brands and for retailers how much overlap is there between Shipt’s customer base and customers that can be reached through the retailers’ own efforts?How has Shipt worked with brands in the past, and talk about how the relaunch of the Shipt Media Network gives brands new opportunities to connect to their consumers?How is Shipt thinking about data and what might be different about Shipt’s approach vs. other retailer data platforms?What are some of the best-in-class examples of how Shipt works with retailers to help grow their business and audience?Our last question is almost always the same - what do you think are the most important future trends that will shape the future of retail and the future of Shipt?CPG Guys Website: http://CPGguys.com<br/>FMCG Guys Website: http://FMCGguys.com<br/>CPG Scoop Website: http://CPGscoop.com<br/>NextUp Website: http://NextUpisnow.org/cpgguys<br/>RetailWit Website: http://retailwit.com<br/><br/>Rhea Raj Website: http://rhearaj.com<br/>Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be<br/><br/>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.