Ep. 118: Understanding Player Needs and Localization

Joakim Hoglund, Head of Studio at Fun Rock, shares insights on designing games for a target audience and the importance of understanding user needs. This episode doesn't disappoint. Tom and Joakim talk about: Designing games for a target audience and understanding player needs Challenges of creating games for a region you aren't familiar with Fun Rock's solution of hiring a team that understands the culture and audience Benefits and drawbacks of creating separate servers for different regions Role of player-driven decisions in game design Emphasis on the importance of localization and being immersed in the culture of the target audience when designing games