EP 127: A Masterclass On How To Build Your In Person and Online Fitness Business

While I was in San Francisco speaking at the Vagaro conference, one evening I asked my video guy Tyler to just start recording and I’m gonna do an episode on how to build your fitness business, starting with in-person and adding online coaching strategies as well. We ended up diving in so deep that it ended up being a 2.5 hour episode with a lead up to part 2 that I’ll do sometime in the near future. If you’re a coach or gym owner in the fitness industry and you want to learn how to grow your clientele, whether 1 on 1, semi-private, or groups, this is a blueprint. It goes beyond that though as it also breaks down how to build authority and positioning, becoming the go-to expert, create systems, not just in the gym, but also when it comes to creating content, email marketing, SEO, and much more. I don’t hold back anything, I just run out of time as had to finish the episode since it was 1am and I had to speak again the next day. Dive into the episode and take ACTION on the things taught! IN THIS EPISODE YOU’LL LEARN: A path and a plan to building a fitness business is critical, but you’re going to have to put in the work and the ______. The current 3 best models (and ones that will crush in the future) for in person training. Why you should be a “cook” first before you become a “chef” in your fitness business, when it comes to training AND when it comes to business systems. The 3C’s that lead to the 3R’s in your business and why you have to spend the MOST time on them right now. What does “Getting Eyeballs” mean and why you should become excellent at it and you’ll always get more leads than other trainers. The 3-part process that gets people from fining out about you to becoming our client. The simplest way to figure out your Avatar and discover who to talk to and market to when creating your content. How to create a powerful and outrageous front end offer that people would feel dumb not to take you up on it! Why it’s ludicrous to NOT offer a money back guarantee on your front end offer. Differentiate yourself by spending more money on the experience of the client on the front end. 6 Principles of a great offer from a marketing legend. Examples of Facebook ads that we have ran with success, steal it and use it. My not so secret content to offer ratio that works but may make you realize you’re not doing it right. The Key 4 Strategy I use to execute and get s@*t done every week in my business, mirror it and skyrocket your productivity. The 6 categories of marketing I use in my business and examples of how to create a successful marketing calendar. The 4-step Referral Strategy that is a system, and in an of itself, can increase your business next year (if you did nothing else that I share in this episode). The KPI system and domination follow up system to skyrocket your business results. The content creation system I use and the content marketing process to generate leads from your e-mail, social channels, and blog posts. “Old school” marketing strategies that will make you money today (and will only need your time and your hustle).