Ep. 137: Why Higher Ed Needs Better Parent Engagement Strategies

From impacting enrollment, to student success, to annual giving, keeping parents effectively engaged has proven to be critical for colleges and universities looking to better support their institutional goals. On this week’s episode of The Enrollify Podcast, Zach sits down with Dave Becker, founder and CEO of CampusESP, to discuss how colleges and universities can better incorporate parents into the enrollment marketing mix. Connect with Dave on LinkedInLearn more about CampusESPThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!