Ep. 156: Why Higher Ed Marketers Should Care More About Podcasts

In this engaging and enlightening episode, Zach (Founder of Enrollify) and Pat (Growth Manager at Enrollify) explore why higher education marketers should pay closer attention to the power of podcasts as a dynamic marketing and recruitment channel. With a touch of sophistication and a dash of wit, we dive into the various benefits that podcasting can offer to those in the higher ed industry.Firstly, we uncover the remarkable potential of podcasts as a platform to showcase thought leadership. By appearing on niche shows, higher ed marketers can establish themselves as industry experts and create a lasting impression on their target audience. Unlike other ad campaigns and content channels, podcasts allow for long-form content, enabling nuanced discussions that captivate listeners and leave a lasting impact.But podcasting doesn't stop at marketing—it is also a fantastic networking channel. Zach and Pat explore how higher ed professionals can leverage podcasts to grow their personal brand and expand their network. Finally, we uncover the art of being a great podcast guest. We discuss the qualities that make an interviewee stand out and provide listeners with valuable tips, tricks, and proactive ideas to impress their interviewers. After all, being a remarkable guest not only enhances personal reputation but also contributes to the overall success of the podcast episode.So, whether you're a higher ed marketer looking to make your mark or an industry professional seeking to broaden your network, this episode serves up a delicious blend of insights and actionable strategies to help you embrace the power of podcasts. Tune in and join us on this captivating audio journey to uncover the untapped potential of podcasting in the world of higher education marketing. Remember, the only limit is your imagination... and your microphone! This Episode is Sponsored by our friends at Element451: Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.Register for Element’s Engage Summit About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollifyshows too!  Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!