The task was monumental: Write career content for 70 different programs. In late 2022, before AI was top-of-mind for any of us, Patrick was thinking... How can I do this with AI? With the help of his student employees, Jasper.ai, a spreadsheet, and the =CONCATENATE() function, they created powerful, search engine optimized content that resulted in these incredible results: 217% increase in clicks on the site and 166% increase in impressions from search sources and 358% increase in clicks and 226% increase in impressions from unbranded queries only.Guest Name: Patrick KellyGuests Social Handle: https://www.linkedin.com/in/pa....trickkelly1976/Guest Bio: Patrick Kelly has 23+ years' experience in web marketing for higher education and health care organizations, including Rush University Medical Center, Swedish Hospital and Loyola University Chicago. He holds a master's degree in writing from DePaul University in Chicago. Patrick currently serves as web content manager at Harper College overseeing the college's website, harpercollege.edu.

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