Ep 411: In-Person Markets as Customer Research with Yvonne Rausch

A lot of the time, we think about the benefits of in-person markets solely related to the sales we do on the specific day(s) of the market. But what if you thought a little bit more strategically? This week’s guest shares how she’s approaching selling at markets as a means of direct market research for who her ideal customer just might be… or not be. Follow The Maker's Playbook on Instagram @themakersplaybook<br/><br/>Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com