Ep5 | A CMO's Insight into Marketing, Leadership and Careers | Bryan Law (ZoomInfo, Salesforce, Google)

This week, we’re speaking with Bryan Law, the Chief Marketing Officer at ZoomInfo. In keeping with the spirit of Adventures in Growth, Bryan has arrived via the road less traveled, including a stint in HR consulting and extensive international experience.After obtaining his MBA from the Kellogg School of Management, Bryan assumed Leadership positions at Salesforce, Google, and Tableau, setting him up for success leading marketing at a multi-billion dollar company. In this episode, we discuss the value of pattern recognition, the importance of brand psychology, and approach to developing the right mindset as a first time CXO. We’ll take a deep dive into Bryan’s thoughtful insights on building and empowering teams, leveraging professional networks, and what it takes to build trust and credibility in the first 90 days. Welcome to Adventures in Growth!Subscribe for free to receive updates, insights, and adventure from the next generation of tech leaders at http://www.adventuresingrowth.co/(0:00:08) - Entrepreneurial Growth and International ExperienceWe explore Bryan’s success in the tech industry by discussing pattern recognition, brand psychology, building teams, trust, and career journey.
(0:10:08) - Networking for Career SuccessBryan shares a story about his time in Mozambique about how he leveraged  relationships to open doors for opportunity, building high performing teams and creating a winning environment.
(0:16:52) - Career Growth and Mentorship in MarketingBryan discusses the importance of team building and domain expertise as a CMO.
(0:27:24) - Building a Mentoring and Coaching CultureBryan describes how he sets  expectations and provides feedback to foster a team-first culture with values of customer obsession, prioritization, inclusion, and data-driven innovation.
(0:36:45) - Effective Leadership and Building CredibilityBryan shares tips on team structure, expectations, and networking to build credibility quickly within the first 90 days on the job.
(0:46:38) - Quick Fire QuestionsWe ask Bryan our set of quick fire questions about leadership, marketing, and networking.
Contact Bryanhttps://www.linkedin.com/in/bryanbasdenlaw/
Bryan’s Book Recommendations:How Brands Grow by Byron SharpBuilding Distinctive Brand Assets by Jenni RomaniukDon't Make Me Think by Steve KrugThe Leader's Brain by Michael L. Platt, Rudy Sanda, et al.
#Adventuresingrowth #Leadershipinsights #Teambuilding #Brandpsychology #Internationalexperience #Networking #Marketingstrategies #Brandassociations #Cognitiveprocesses #Go-to-market #CMO #Strategies #Pattern Recognition #Trust #Credibility #Salesforce #Google #CustomerObsession #Prioritization #Data-DrivenInnovation