Episode 09 (Season 2) - Future-friendly Farming - Dairy Farming in 2040

Consumer trends are constantly changing. What consumers think and want impacts the food supply chain and, as a result, your farm and cattle breeding. But how will societal and consumer trends affect cattle breeding in the future? What will farming look like in 2040?<br/><br/>To discuss the trends and technologies that will define the farming of tomorrow, we invited an expert geneticist and cattle breeder and an international, award-winning journalist specialising in all aspects of agriculture.Guests:<br/>Lars Nielsen, Chief Breeding & Production Officer, at VikingGenetics<br/>Chris McCollough, Freelance International Agri-journalist<br/><br/>Host: <br/>Hielke Wiersma