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Episode 2: Taylor Elliot - Director of Marketing at Shepard
In this episode of the Marketing Mavericks Vlogcast, our host Leo Falkenstein welcomes Taylor Elliot, Director of Marketing at Shepard. They discuss the fun side of marketing, leveraging video and life lessons as a college athlete.Guest-at-a-Glance:Taylor Elliot is the Director of Marketing at Shepard, a nationally recognized leader in event services. With a career dedicated to marketing, Taylor possesses a deep understanding of sales enablement and a strong drive to align marketing efforts with overarching business objectives. She achieves this by implementing an integrated strategy and fostering a culture of collaboration amongst internal teams.
While Taylor is known for her results-driven approach, her true passion lies in the realm of branding. She finds great joy and fulfillment in building and enhancing brand identities, as well as captivating audiences through compelling storytelling. Taylor's meticulous attention to detail and creative mindset has consistently empowered her to elevate and establish a robust brand presence for the various brands she has worked with throughout her career.