Episode 22- Digitizing a Sports Giant: Decathlon's Chief Digital Officer Jerome Dubreuil Talks Marketing Gamification

Jérôme Dubreuil has been the Chief Digital Officer at Decathlon since 2020, leading the digital transformation for 100,000 teammates in 70 countries. He boasts over 20 years of experience in tech, including 9 years in Silicon Valley startups, establishing an early startup incubator and launching three successful spinoffs, including the acquisition of Orb Networks by Qualcomm and 9 years in major multinationals, where he played a key role in creating cloud-based services for connected devices. On The Menu: 1. Pandemic Impact: Boosted digital adoption and customer experiences at Decathlon. 2. Unique Digitization Approach: Eco-design, carbon footprint reduction, and sport experience focus. 3. Influencer Collaboration: Enhancing customer experiences globally via social media. 4. Cloud Computing Future: Reimagining ownership and transparency in interactions. 5. Gamification in Sport: Integrating VR games and connected treadmills. 6. User Experience Enhancement: Prioritizing trust, ethics, and Omni-channel experiences.
In this episode, we delve into the pandemic's transformative impact, catapulting Decathlon's digital adoption and customer experiences. Dubreuil reveals their unique approach to digitization, emphasizing eco-design, carbon footprint reduction, and an enriched sport experience. He highlights the power of influencer collaboration in enhancing global customer experiences through social media. Additionally, Dubreuil envisions the future of cloud computing, emphasizing transparency. We also explore gamification in sports and the paramount focus on trust, ethics, and omni-channel experiences. Tune in for insights into Decathlon's dynamic digital journey!