Episode 270 - Grow on Google Like Never Before in 2024 (Trends, Tips and New Stuff)

If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that.In this episode, I interview Matt Slaymaker on the latest and greatest from Google.
Here’s a look at what we cover:What are the best brands doing on Google that others aren’t?What are the keys to a better, more productive relationship with your agency?How has PMax evolved, and how can you fully leverage it?What about Demand Gen - Google’s newest campaign type? Spoiler alert: it’s not great... yet. But we see potential. How should we think about AI with Google ads?<br/>