Episode #28 - The 10 To-Don'ts of Employee Advocacy (with Yvonne Boateng)

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT YVONNEYvonne is owner of BEE Online Consulting that specialises in employee advocacy. She is on a mission to build the professional brand of employees and senior leaders, and turn them into influential voices and effective brand ambassadors on LinkedIn. Her passion started while working at LinkedIn, strategically helping enterprise clients in the tech, education, and government sectors to build strong brands through paid and content marketing. She has worked with global brands to create their strategy, launch, run and train the workforce including senior leaders as part of employee advocacy programs. She loves sparking the interest and seeing those penny-dropping moments through her conversations, event speeches and training she delivers. You can follow and connect with Yvonne on LinkedIn. ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.