Episode 45 - Nancy Harhut, Persuasive Optimist

Nancy Harhut is a highly strategic and results-oriented internationally recognized Creative Director. Known for depth of knowledge and practice in using decision science to prompt customer action and loyalty, she and her teams have won over 200 awards for marketing effectiveness. Growing up, she had a zest for life and liked trying new experiences, from wearing paper dresses to trying a pomegranate for the first time. Intent on being a lawyer, suffering through four years of Latin to help in that pursuit, but after taking just one advertising and communications class as a senior in college she set her sights on the advertising world. Nancy has worked at various agencies, including Eastern Exclusive and Mullen, and most recently started her own agency HBT Marketing. As the firm’s hands-on Creative Director, she and her team create inventive and delighting digital and direct marketing campaigns driven by behavioral science.. Her path has not always been an easy one, but Nancy has always landing on her feet despite the twists and turns of the industry. She loves what she does and is constantly testing and trying new things. She remains actively involved in the creative process and is always looking for new challenges in behavioral science. Despite the challenges of navigating compliance and legal issues with clients, she finds satisfaction in finding ways to create effective work that satisfies both the client and the creative team. Her advice to others is to pursue their passions, empower others, and treat everyone with kindness and respect. She believes in karma and giving back to the industry by mentoring young people in the field. HBT MarketingNancy Harhut on LinkedIn