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Episode 5 - Being close to revenue is a cheat code
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.In Episode 5, Rabah & Chase dive into:- Why sitting close to revenue is the safest place to be, whether your are a person or a product.
- Why revenue-creating jobs are safe when things don't go a company's way
- Why your product should sit near your customer's revenue, upstream or downstream. Plus the new regular segments:- Rabah's product of the week
- Chase's growth nuggetAnd more! Enjoy! Follow Rabah 👉 https://twitter.com/rabahrahilFollow Chase 👉 https://twitter.com/ImChaseMohseniShare the episode with your friends and let us know what you think!