Episode 5: Jordan Arogeti - Co-founder of Mi Alma

In this episode of the Marketing Mavericks Vlogcast, our host Leo Falkenstein welcomes Jordan Arogeti, Co-Founder and COO at Mi Alma. They discuss the message of Mi Alma, working with a spouse, and unpack the concept of grief.Guest-at-a-GlanceJordan Arogeti is Co-Founder of Mi Alma – Helping supporters provide relief to families in tough times.Mi Alma (Spanish for “my soul”) was built for families experiencing life’s toughest moments. A Mi Alma registry gives clear direction to anyone inclined to offer funds, food,or time and energy.Prior to Mi Alma, Jordan spent seven years working as the top Strategic Enterprise salesperson at Salesloft. In her time at Salesloft the company grew from 1M to 200M ARR. Passionate about sales and women in tech she was instrumental in crafting the Maternity Leave policy that pathed the way for dozens of other Mothers across the company. Additionally, she has invested and advised dozens of startups throughout the country.Jordan began her career at the premier IMG/WME in New York working in Collegiate Sports Sponsorship and Licensing.A graduate of the University of Georgia, Jordan lives in Atlanta with her husband (and Co-Founder in Mi Alma) Scott, and their three kids; Nace (4), Remi (3), and Hayes (6 months).Key Insights🌊 Mi Alma’s message: Mi Alma is a company that was founded through the idea of dissipating the taboo that surrounds grief. Jordan’s company puts the idea of community and resources all in one place to help families who are dealing with the loss of a loved one and other difficult times. By utilizing pre-existing community partners that are naturally inclined to help, such as houses of worship, Mi Alma is able to organize and remove the ambiguity surrounding grief.🌊 Working with a spouse: As a co-founder of Mi Alma, Jordan has a partner in business, her husband. She says the key to working together, no less running a business together, is transparency. Jordan recognizes the importance of transparency in communication in all aspects of life but especially in business. Additionally, curating a doable work-life balance is also paramount.🌊 Unpacking grief: As discussed on the vlogcast, feeding into the happy is easy, grief is much more nuanced. Through Jordan’s research for her company, she has found that people who encounter others facing a hard time are afraid of saying or doing the wrong thing, and often end up doing nothing as a result. Mi Alma uses technology to help solve this problem, directing people towards resources that will help those in need.For more information about Mi Alma, visit: https://www.mialma.com