Episode 60: Why Data Architecture & Structure is the Key to CRM Success (And Why it Goes Wrong)

Thank you to all our listeners for tuning into each episode and letting us have fun every week with the show. We aren’t going anywhere, but we’ve reached episode 60 and thought we’d let you know how much we appreciate you.If you haven’t watched the video part of the show, the intro is worth it. The sheer look of surprise and confusion that Jess experiences with Doug’s intro is priceless. 
A while ago Doug told Jess we were building a machine designed for greater velocity which ties into our actual topic today. Yes, this is the first time we’ve connected our opening to the topic - I’m very proud. Today Doug and Jess are getting into data structure and architecture and the right approach to defining it. The reason why? Because we’ve had the experiences (from the earlier conversation) and have always had a focus on data structure. 
Questions/Topics Discussed in Today's Episode: Can you describe our approach on how we look at data architecture and how that’s unique?  Before we are even thinking about the database, before we think about what’s our entity relationship diagram, we have to determine what job is being supported. Examples of industries and how to look at their data structures. If you're liking the show, please make sure to subscribe and share it with your friends and/or coworkers. Follow us on Twitter: @dougdavidoff, @JessDCardenas & @demandcreator to receive updates on when new episodes publish or to get other great insights. You can also watch the video version of the show on our page. Thanks for watching and remember you can't solve your upstream problems, downstream.