Episode 63: Playing to Win - Defining the Role of RevOps in Strategy

In this episode Doug and Jess talk through the RevOps role and growth strategy. What they get into in this episode is the core of what it means for RevOps to be strategic. 
Doug’s Thesis: Whether companies are referring to what they’re doing as RevOps or not. Tactical RevOps has taken hold and it’s enabled companies to get better at what they’re doing. As a result, they’re getting weaker. Those companies that are at the leading edge of this phenomenon are the ones that are taking it on the chin the hardest. The proof: the environment that they’re finding themselves in today.
Questions/Topics addressed in this episode: What is strategy? Where do we play? Where do we win? Once you have a policy and strategy outlined/your hypothesis outlined, what are the things you need to consider? Intent dynamics What are the other dangers as you build out a strategy?  What do you need to get strategy right?  If you like the show, please subscribe and share it with your friends and/or coworkers. Follow us on Twitter: @dougdavidoff, @JessDCardenas & @demandcreator to receive updates on when new episodes publish or to get other great insights. You can also watch the video version of the show on our page. Thanks for watching and remember you can't solve your upstream problems, downstream.