Episode 7: Travis Durkee - Content Lead at Keybank

Welcome to episode seven of the new Consume Media vlogcast! This episode dives into the nitty gritty of adapting in the creative industry and why it’s paramount to constantly be open to learning. In this episode of the Marketing Mavericks Vlogcast, our host Leo Falkenstein welcomes Travis Durkee, content leader at KeyBank’s payments division. They discuss career transitions, hard skills, and content creation.Guest-at-a-GlanceTravis Durkee is the Content Leader at KeyBank's Payments division, lending his expertise to one of the nation's premier financial institutions. His role involves shaping the bank’s tone, style, and story to resonate with financial professionals.
Before his tenure at KeyBank in 2023, Travis led the charge in crafting SEO-centric content strategies and data-driven thought leadership initiatives at AvidXchange. Notably, he orchestrated the launch of AvidXchange's podcast network, where he pulled double-duty as both producer and host. Though Travis leans into his multimedia skills these days, he began his career with paper and ink as a sports editor for a pair of daily newspapers in North Carolina. In two years, he was recognized five times by the North Carolina Press Association for his reporting and writing.
Key Insights🌊 Career Transition and Adaptability: Travis shares his journey from a career in journalism to B2B content marketing and highlights the need for adaptability and patience when transitioning to a new industry. He also mentions the importance of being open to learning and embracing new challenges in the professional journey.🌊 Skill Development and Versatility: Travis and Leo emphasize the value of acquiring hard skills in areas such as video editing, audio production, and coding. He discusses how having a diverse skill set has been instrumental in his career, enabling him to bring creative ideas to life and collaborate effectively with various teams and vendors. Having a diverse skill set is essential to working effectively with collaborators.🌊 Content Creation and Marketing Strategy: The conversation touches on the importance of content quality, storytelling, and adapting to changing trends in content marketing. Travis discusses his role in creating content for KeyBank and how it involves telling the bank's story effectively.
Connect with Travis on LinkedIn here: https://www.linkedin.com/in/travis-durkee/