Expectations VS Expenditures

Most business owners have a certain expectation(s) for their business. We all think we have the greatest thing ever created and we want the world to think so as well. Then boom, reality hits. It takes and cost money to run a business. Your business has to bring in money to help offset the money going out to operate your business. This is where understanding of business credits and debits plays a pivotal role in your everyday business decisions. This is where the phrase, "champagne taste and beer money" comes to mind for me. Your business expectations are high dollar, high end, or even luxury but your accessible business dollars are not up to the standards your business plan had put into place. Tune in to this episode and see how your business expectations may outweigh your business expenditures.