Exploring Trust in Media Brands Today

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings:When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa)The media channel being used (i.e., television news) has a significant impact on the level of trust in the content being consumedWe think of television, radio, film, music, social media, print, outdoor ads, and video chats as media brandsWe don’t think gaming, online retailing, influencers or global tech brands are media  Guest: Steffen Heim<br/>LinkedIn  Download the study Exploring Trust in Media Brands today: Definition, Dimensions and Cross-National Differences Leave us a voice message we can share on the podcast  https://www.speakpipe.com/Stor....iesandStrategiesStor and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Follow us on:LinkedInTwitterInstagramFacebookOur NEW You Tube ChannelHey, we’re on Threads under Stories and StrategiesRequest a transcript of this episodeSupport the show