Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy

Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now.   In this episode we discuss:Optimising Facebook ads - what's working now‘Training’ the algorithm Allocating budget Using lookalikesTikTok and reel style videos<br/>text to follow Find everything Keep Optimising at KeepOptimising.com