Film Marketing Review - The One About Phyllida Lloyd’s 'Mamma Mia'

In this extract from ‘Two Geeks And A Marketing Podcast’ Pascal Fintoni and Roger Edwards talk about the marketing of the 2008 box office hit and ask themselves this question: could ‘Mamma Mia! The Movie’ be the ultimate example of content repurposing?Think about it, a pop group whose songs became a juke box musical which then became a film.This conversation was originally recorded as part of the podcast launch series.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:'70s and '80s ClassicsAction and AdventureHorror and TerrorSci-Fi and FantasyThriller and MysteryComedy and Drama<br/>New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!--Do you fancy even more film marketing stories?Follow us online for bonus content on film marketing and promotional tactics from across industries:The Film Marketing Official WebsiteThe Film Marketing Reviews original video series on YouTubePascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTubeRoger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube--Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.Until the next time, continue to make your film marketing campaign better and faster.--The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.Copyright 2023 Pascal Fintoni | Film Marketing Academy Podcast website