Forget a niche - focus on need

Truth be told, I've never been a fan of having a traditional niche. Gone are the days that you can define your ideal client by the coffee they like to drink, what they do for work and how many children they have. <br/><br/>In today's episode we dive into the psychographics of business and the idea of shifting from niche to need. I take you through a process to speak to your clients shadow parts and shine light on the things they may not have even realised are an issue for them.  <br/><br/>Download your free Niche to Need workbook here<br/><br/>My brand new program, The Coaching circle launched last week. We kick off on 30th August 2023 and are currently 50% full. If you are looking to integrate your psychology and strategy to develop and thrive within your own strengths-driven service business check it out at https://www.moniqueharding.co/coachingcircle