Four Characteristics of Great Startup Ideas

Today, we talk through four characteristics of great startup ideas (with a bonus fifth Brian thought of post-recording). We discuss organic growth, market innovation vs. product innovation, growing markets, product swaps, and happiness. The goal of this episode is to help shape fuzzy ideas and give you new ideas.  TackleboxBeehiiv1:27 The Personal Venn Diagram<br />5:18 Smooth Jazz<br />5:46 The Four Characteristics of Great Startup Ideas<br />6:48 Characteristic 1: Potential for Organic Growth<br />9:14 Characteristic 2: Market Innovation > Product Innovation<br />10:57 Characteristic 3: Prioritizing Around a Growing Market<br />12:40 Four Buckets of Market Growth<br />12:45 Hype Markets<br />13:36 Dig out of a Hole Market (nurses, agriculture, skilled trades)<br />16:23 Momentum Markets<br />16:56 Subsidized Growth<br />17:42 The Swap<br />21:19 On Happiness