Ask This Question Before Your Next Launch: The Four R's Approach

In this episode, Launch Copy Coach Chelsea hosts a live discussion about the essential question individuals should ask before their next launch: <br/>'Do I want the level of demand and responsibility on me, during this launch, to stay the same, to increase or to decrease?' <br/>To help coaches and course creators answer this question, Chelsea introduces the concept of four R's - Roles, Responsibilities, Results, and Requirements. Each 'R' needs to be intentionally reflected on to ensure a launch that creates the kind of experience and results that are aligned with the coach’s or course creator’s goals.<br/>She underscores the mutually beneficial relationship that can exist between the launch and the entrepreneur – but the terms of that relationship need to be outlined. And that’s why asking this question is important.<br/>00:00 The Key Question for Your Spring Launch01:34 The Crucial Question: Demand and Responsibility04:51 The Four R's: Role, Responsibilities, Results, Requirements09:31 Understanding the Demand and Your Capacity19:32 The Symbiotic Relationship of Launches24:25 Conclusion: Making Your Launch Work for You