From Imports to Icons: Nike's Journey of Perseverance and Resilience to Global Brand Domination

“The value of perseverance and resilience during challenging times are key takeaways” - Malay Damania.Nike has become a household name. Every teenager or young boy wants to own a pair of Air Jordans by Nike. They are no more luxury but a necessity amongst the youth.How did this happen? How did Nike become a global brand?In this episode your host Malay Damania shares the journey of the brand including the challenges they faced and the strategic decisions they took to become the huge and favorite brand they are now.Key TakeawaysNike started by importing Japanese shoes and selling them in America. They later pivoted to manufacturing.Nike faced financial limitations in the beginning which made scaling challenging for them in a competitive market that already had brands like Reebok and Puma.The brand worked hard to find their differentiator and also faced allegations of counterfeiting.To combat these issues, Nike took strategic decisions to revitalize and rebrand its position in the market.They launched a campaign with the introduction of their tagline “Just Do It” which is still one of the popular taglines.<br/>
Listen to the entire episode to know the exact challenges that Nike faced and what steps they took to emerge as one of the most popular athletic brands globally. 

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Connect with Malay at:Website - www.malaydamania.comLinkedin - https://www.linkedin.com/in/malay-damania-23285717
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