Gated's CEO: The Future of Email & Protecting Your Focus

In a candid conversation on the Sales Wisdom podcast, Charles welcomes Andy Mowat, the CEO and founder of Gated. Andy, with a rich history of scaling SaaS unicorns like Box, Upwork, and Culture Amp, delves into the evolution of Gated. The platform's initial version aimed to declutter inboxes by asking senders to make a charitable donation for their email to be seen. This unique approach not only reduced unwanted emails but also significantly increased response rates. However, recognizing the limitations of AI in filtering emails post-sending, Gated's upcoming version aims to influence the sending of messages, ensuring they align with the recipient's current focus. Charles and Andy also discuss the importance of serendipity in communication and the challenges posed by the imminent rise of AI in the outreach sphere.