GenNext 2023: McDonald's

The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20 September) and Youth Marketing Conference (28 September). Sechaba Motsieloa, Director of Marketing at McDonald’s South Africa, shares with Lebang Kgosana more about the McDonald's strategy, and why the youth keep loving it.