Growing a profitable flower business with Lisa Mason Ziegler of the Gardener’s Workshop

On this week’s podcast, we draw on Lisa’s years of flower farming experience to talk not just about growing flowers, but the business and practical tips needed to grow a profitable flower business. Lisa’s new book, The Cut Flower Handbook, is full of information on the growing side, and in our interview we talk about how to put it all together to sustain the passion with a profitable business. We discuss workhorse flower crops, when to harvest, how to ensure the best vase life, and the practical tips that will build a cut flower business and keep it going. Over the years, Lisa’s farm, The Gardener’s Workshop, has grown to include online courses, seeds, and flower growing tools and supplies. Lisa is also the author of the books Cool Flowers, Vegetables Love Flowers, and The Cut Flower Handbook. She has been selling cut flowers since 1998, including to Colonial Williamsburg, florists throughout the Hampton Roads region, supermarkets, farmers markets, a members-only on-farm market, and a bouquet drop-off subscription service.<br /> Connect With Guest:Website: thegardenersworkshop.comInstagram: @gardenersworkshopfarm<br /> The Cut Flower HandbookOrder the book from Growing for Market- magazine subscribers always get 20% off all the books we sell.<br /> Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:<br /> Local Line is the all-in-one sales platform for direct-market farms and food hubs of all sizes. Increase your sales and streamline your processes with features including e-commerce, inventory management, subscriptions, online payments, and more! Get 15% off marketing services and one premium feature for a year with the code Growing4market at https://hubs.la/Q02bpWQV0<br /> Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse frames, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full range of colors, great for keeping farm seedlings separate from retail, or just for fun. For all that and more, check out Bootstrap Farmer at bootstrapfarmer.com.<br /> BCS America BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.<br /> Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com.<br />