Hear Marcos Adrián Pérez Sandoval, Director, Consumer Insights, 7-Eleven

Hear why it’s essential for insight specialists to focus on the “why” and “how” their customer journey maps will help internal stakeholders in achieving their “business” AND “personal” goals. Listen to how designing a customer journey mapping project for a specific financial impact often leads to an enormous return on investment (ROI). Learn why using a holistic omni-channel research approach when exploring shopper journeys is the key to identifying their hidden purchase triggers.