How an experiment to reduce dependency on OTAs drove direct bookings portfolio-wide | with Sunish Sadasivan

This week on the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, and Sunish Sadasivan, Vice President of E-Commerce & Revenue Management at Chroma Hospitality, explore the unconventional decision to reduce their reliance on OTAs for a period of time. Sadasivan explains the shocking results and how hoteliers can implement aggressive strategies like this one to secure more direct bookings and connect with their guests.  
Links:Learn more about Chroma Hospitality: https://www.chromahospitality.com/LinkedIn: https://www.linkedin.com/compa....ny/chromahospitality Stephens: https://www.linkedin.com/in/karenstephensrevinate/
Podcast Page: https://www.revinate.com/podcast/
Youtube: https://www.youtube.com/c/Revinate
Hotel Moment is presented by RevinateProduced, edited, and published by Make More Media