How This Beauty Brand Ended Up in 800+ Retail Stores, Year 1 with Aila Morin

This week we’re showcasing a conversation about Merit Beauty with Aila Morin and Takara Sewitt from the Glam & Grow podcast, where leaders from top beauty, skincare, fashion, and lifestyle brands are interviewed about their journey.In this episode you’ll learn:How Merit Beauty has rapidly grown into a leading beauty brand sold in over 800 Sephora stores, within their first year of operation.Why community building has been a major catalyst behind Merit Beauty’s success.The current strategies Aila is overseeing at Merit Beauty to acquire new customers today.Aila Morin is SVP of Growth at Merit Beauty, a clean, vegan, cruelty-free minimalist makeup brand.Links MentionedMERIT BeautyGlam & Grow PodcastLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.